FUNDAMENTAL VALUES - Click on images for full definitions

Capitalism aligns with the principles of individual freedoms, economic opportunity and personal choice...

Ethical codes and standards provide the moral compass for any Democratic society and its representatives...

 Accountability  promotes transparency in a Democracy by ensuring that those in power  are answerable for their actions, decisions and policies... 

By  promoting competition, entrepreneurship, innovation and consumer  choice, a free-market economy empowers the individual and provides them  with the economic freedoms to autonomously pursue their dreams of  establishing their own business and/or their vocational aspirations...

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